2015 was about Squad Goals, the crying-with-laughter emoji, Puddle Watch and that flipping dress. We round up silly and serious predictions being made for social media this year.
TWITTER’S GOING LONG
Or at least, it might be. The site’s USP has always been that tweets contain a maximum of 140 characters but they’re considering increasing this to 10,000. Queue untold unfettered rants and rambles? Snore.
RACOONS, AKA ‘TRASH PANDAS’, ARE THE NEW CATS
In the words of Kate Cooper Owen, social media producer at content agency Somethin’ Else and currently working on the Brit Awards: ‘Trust me on this one. Even cats know they can’t compete.’
MORE AND MORE CELEBS WILL BE BORN OF SOCIAL MEDIA
Chris Moon, head of insights and analytics at media agency Telegraph Hill, thinks we’ll be seeing more and more Zoellas and Joe And Caspars. ‘Expect the next load of celebrities to come from
FACEBOOK’S GETTING CHOOSY
Zuckerberg’s lot are testing customised, themed feeds in a new feature that will let you choose between a general News Feed and those focused on topics such as travel, fashion or news.
SOCIAL MEDIA WILL GET REAL
According to Cooper-Owen, smug posturing on social media will finally die a death. #Cleanliving on Instagram will be slowly replaced by realism, with Deliciously Stella leading the backlash against chia seed pudding and other foods you’d find while pond dipping.
SNAPCHAT GROWS UP AND POTENTIALLY GETS A BIT SCARY
Once dismissed as the place for youths to swap self-destructing nudey photos, Snapchat is now a mega-powerful and well-respected social network. Next year it will be opening its doors to more advertisers, who will presumably collect more user data based on our quickfire messages…
VIRTUAL REALITY WILL BE OUR VIRTUAL INSANITY
Virtual reality is set to become huge on social media. Facebook acquired Oculus, the virtual reality company, back in 2014 and has started integrating its technology already.
SOCIAL MEDIA WILL MAKE IMPULSE SHOPPING EVEN MORE DAMN EASY
It will become increasingly possible to buy things via ‘buy buttons’ on social media, as per the buyable pins trialled on Pinterest.
WE’LL ALL BE PINNING SHRUB DRINKS, COFFIN NAILS AND GEOMETRIC TILES. APPARENTLY.
According to Pinterest, these are the lifestyle trends we won’t be able to get enough of. Coffin nails, FYI, are a shape of false fingernail, cut straight along the top, like a coffin end. Nothing scary.
SOCIAL MEDIA WILL GET SERIOUS ABOUT SAFETY
‘Social media will increasingly become the place to go in emergency situations,’ says Moon. ‘With the rise of Facebook’s I Am Safe button, it’s only a matter of time until others offerways to not only let loved ones know we’re safe but also offer safety tips.’